Randy’s Longhorns Blog | University of Texas tops Forbes rankings

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Editor-in-chief at hookemreport
Randy Maltz is a die-hard sports fan, with passion for the Dallas Cowboys and Texas Longhorns. He is Founder & Editor of Silver and Blue Report and Hook 'em Report. He still idolizes Roger Staubach and Tom Landry.
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Randy’s Longhorns Blog
University of Texas tops Forbes rankings
By Randy Maltz – Founder/Editor Silver and Blue Report & Hook’em Report

Texas Longhorns Fans | University of Texas and Texas Longhorns

Texas has been determined to be the most valuable college football program in the country, according to Forbes Magazine for the second straight year.

The controversial Longhorn Network (20year, $300 million) was not even included this latest evaluation.  This top spot might not end anytime soon.  In its latest rankings of College Football’s Most Valuable Teams, Forbes.com pegged the value of the Longhorns at $129 million, up roughly eight percent from its value in the 2009 rankings.  University of Texas is well ahead of No. 2 Notre Dame Irish at $112 million.

Here is how Forbes comes to it’s estimates:

… Unlike our NFL Team Valuations, which estimates each team’s enterprise value in an arms-length transaction, our college football ranking evaluates the financial impact each team has on four distinct areas. The two areas most important to our study are a team’s academic value, or the revenue directed towards university programs and spending (including football scholarships), and its athletic value, which is the football revenue used to support other athletic programs. The remaining two areas are weighted less heavily in our scoring system. They consist of the distribution of bowl game revenue amongst conference teams and the economic impact of visiting fans for each team’s home games.

In this ranking, Penn State is currently third most valuable team in college football.  This value did not include the Jerry Sandusky child-sex abuse scandal.  Forbes writes, “we expect the team to fall quite a bit in future rankings.”

Below are the 20 teams that make up the upper financial echelon of the Forbes rankings:

1. Texas, $129 million (up 8% from 2009)
2. Notre Dame, $112 million (up 4%)
3. Penn State, $100 million (up 1%)
4. LSU, $96 million (up 12%)
5. Michigan, $94 million (up 15%)
6. Alabama, $93 million (up 1%)
7. Georgia, $90 million ( up 7%)
8. Arkansas, $89 million (up 59%)
9. Auburn, $88 million (up 27%)
10. Oklahoma, $87 million (up 5%)
11. Florida, $86 million (down 1%)
12. Tennessee, $82 million (up 6%)
13. Ohio State, $78 million (down 8%)
14. Nebraska, $77 million (down 18%)
15. Wisconsin, $67 million (up 40 percent)
16. South Carolina, $64 million (down 20%)
17. Texas A&M, $63 million (up 19%)
18. USC, $62 million (down 9%)
19. Michigan State, $59 million (3%)
20. Iowa, $48 million (unranked)

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